%0 Journal Article %T On Implementing the Door-in-the-Face Compliance Technique in a Business Context %A Mowen, John C. %A Cialdini, Robert B. %J Journal of Marketing Research %V 17 %N 2 %P 253-258 %@ 0022-2437 %D 1980-05-01 %I SAGE Publications %~ DeepDyve