%0 Journal Article
%T The viral marketing metaphor explored through Vegemite
%A Beverland, Michael
%A Dobele, Angela
%A Farrelly, Francis
%J Marketing Intelligence & Planning
%V 33
%N 5
%P 656-674
%@ 0263-4503
%D 2015-08-03
%I Emerald Group Publishing Limited
%~ DeepDyve