%0 Journal Article
%T Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
%A Berthon, Pierre R.
%A Pitt, Leyland F.
%A Plangger, Kirk
%A Shapiro, Daniel
%A ,
%J Business Horizons
%@ 0007-6813
%D 2012-05-01
%I Elsevier BV
%~ DeepDyve