%0 Journal Article %T Analysis of Messy Data, Volume I: Designed Experiments %A Fornell, Claes %A Milliken, George A. %A Johnson, Dallas E. %A , %J Journal of Marketing Research %V 22 %N 4 %P 471 %@ 0022-2437 %D 1985-11-01 %I JSTOR %~ DeepDyve