%0 Journal Article
%T How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over
%A Waiguny, Martin K.J.
%A Nelson, Michelle R.
%A Marko, Bernhard
%J Journal of Advertising
%V 42
%N 2-3
%P 155-169
%@ 1557-7805
%D 2013-04-03
%I Taylor & Francis Group
%~ DeepDyve