%0 Journal Article %T Simultaneous new product development: Reducing the new product failure rate %A Kortge, G.Dean %A Okonkwo, Patrick A. %A , %J Industrial Marketing Management %V 18 %N 4 %P 301-306 %@ 0019-8501 %D 1989-11-01 %I Elsevier BV %~ DeepDyve