%0 Journal Article
%T Simultaneous new product development: Reducing the new product failure rate
%A Kortge, G.Dean
%A Okonkwo, Patrick A.
%A ,
%J Industrial Marketing Management
%V 18
%N 4
%P 301-306
%@ 0019-8501
%D 1989-11-01
%I Elsevier BV
%~ DeepDyve