%0 Journal Article
%T Factors influencing word of mouth effectiveness: receiver perspectives
%A Sweeney, C.Jillian
%A Soutar, N.Geoffrey
%A Mazzarol, Tim
%J European Journal of Marketing
%V 42
%N 3/4
%P 344-364
%@ 0309-0566
%D 2008-04-04
%I Emerald Group Publishing Limited
%~ DeepDyve