%0 Journal Article
%T The Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior
%A Mandel, Naomi
%A Rucker, Derek D.
%A Levav, Jonathan
%A Galinsky, Adam D.
%J Journal of Consumer Psychology
%V 27
%N 1
%P 133-146
%@ 1057-7408
%D 2017-01-01
%I Wiley Subscription Services, Inc., A Wiley Company
%~ DeepDyve