%0 Journal Article
%T How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries
%A Mitra, Debanjan
%A Golder, Peter N.
%J Marketing Science
%V 25
%N 3
%P 230-247
%@ 0732-2399
%D 2006-05-07
%I Edinburgh University Press
%~ DeepDyve