%0 Journal Article
%T Unobserved Heterogeneity as an Alternative Explanation for “Reversal” Effects in Behavioral Research
%A Hutchinson, J. Wesley
%A Kamakura, Wagner A.
%A Lynch, John G.
%J Journal of Consumer Research
%V 27
%N 3
%P 324-344
%@ 0093-5301
%D 2000-12-01
%I University of Chicago Press
%~ DeepDyve