%0 Journal Article
%T The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising
%A Zaichkowsky, Judith Lynne
%A ,
%J Journal of Advertising
%V 23
%N 4
%P 59-70
%@ 0091-3367
%D 1994-12-01
%I Informa UK Limited
%~ DeepDyve