%0 Journal Article
%T Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
%A Aggarwal, Pankaj
%A McGill, Ann L.
%J Journal of Consumer Research
%V 34
%N 4
%P 468-479
%@ 0093-5301
%D 2007-12-19
%I University of Chicago Press
%~ DeepDyve