%0 Journal Article
%T Effect of brand name on consumers' risk perceptions of online shopping
%A Huang, Wen‐yeh
%A Schrank, Holly
%A Dubinsky, Alan J.
%J Journal of Consumer Behaviour
%V 4
%N 1
%P 40-50
%@ 1472-0817
%D 2004-09-01
%I Wiley Subscription Services, Inc., A Wiley Company
%~ DeepDyve