%0 Journal Article
%T Does Loving a Brand Mean Loving Its Products? the Role of Brand-Elicited Affect in Brand Extension Evaluations
%A Yeung, Catherine W.M.
%A Wyer, Robert S.
%J Journal of Marketing Research
%V 42
%N 4
%P 495-506
%@ 0022-2437
%D 2005-11-01
%I SAGE Publications
%~ DeepDyve