%0 Journal Article
%T Brand evaluations: a comparison of fixed price and discounted price offers
%A Suri, Rajneesh
%A Manchanda, V.Rajesh
%A Kohli, S.Chiranjeev
%J Journal of Product & Brand Management
%V 9
%N 3
%P 193-207
%@ 1061-0421
%D 2000-06-01
%I MCB UP Ltd
%~ DeepDyve