%0 Journal Article
%T Building brand loyalty through individual stock ownership
%A Schoenbachler, D.Denise
%A Gordon, L.Geoffrey
%A Aurand, W.Timothy
%J Journal of Product & Brand Management
%V 13
%N 7
%P 488-497
%@ 1061-0421
%D 2004-12-01
%I Emerald Group Publishing Limited
%~ DeepDyve