%0 Journal Article %T Data Equivalence in Cross-Cultural Research: A Comparison of Classical Test Theory and Latent Trait Theory Based Approaches %A Salzberger, Thomas %A Sinkovics, Rudolf R. %A Schlegelmilch, Bodo B. %J Australasian Marketing Journal %V 7 %N 2 %P 1 %@ 1839-3349 %D 1999-12-01 %I SAGE PublicationsSage UK: London, England %~ DeepDyve