%0 Journal Article
%T Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
%A Noble, Charles H.
%A Sinha, Rajiv K.
%A Kumar, Ajith
%J Journal of Marketing
%V 66
%N 4
%P 25-39
%@ 0022-2429
%D 2002-10-01
%I SAGE Publications
%~ DeepDyve