%0 Journal Article
%T Creating market anticipation: An exploratory examination of the effect of preannouncement behavior on a new product’s launch
%A Schatzel, Kim
%A Calantone, Roger
%J Journal of the Academy of Marketing Science
%V 34
%N 3
%P 357-366
%@ 0092-0703
%D 2008-04-10
%I Springer-Verlag
%~ DeepDyve