%0 Journal Article %T Modifying Cluster-Based Segments to Enhance Agreement with an Exogenous Response Variable %A Krieger, Abba M. %A Green, Paul E. %A , %J Journal of Marketing Research %V 33 %N 3 %P 351 %@ 0022-2437 %D 1996-08-01 %I JSTOR %~ DeepDyve