%0 Journal Article
%T Additive Decomposition of Perceptions Data Via Conjoint Analysis
%A Green, Paul, E.
%A DeSarbo, Wayne, S.
%J Journal of Consumer Research
%V 5
%N 1
%P 58-65
%@ 0093-5301
%D 1978-06-01
%I University of Chicago Press
%~ DeepDyve