%0 Journal Article %T Knowing When to Spend: Unintended Financial Consequences of Earmarking to Encourage Savings %A Sussman, Abigail B. %A O'Brien, Rourke L. %J Journal of Marketing Research %V 53 %N 5 %P 790-803 %@ 0022-2437 %D 2016-10-01 %I SAGE Publications %~ DeepDyve