%0 Journal Article
%T The dark side of brand attachment: A conceptual framework of brand attachment's detrimental outcomes
%A Japutra, Arnold
%A Ekinci, Yuksel
%A Simkin, Lyndon
%A Nguyen, Bang
%A ,
%J The Marketing Review
%V 14
%N 3
%P 245-264
%@ 1469-347X
%D 2014-10-31
%I Westburn Publishers
%~ DeepDyve