%0 Journal Article %T The Positivity Effect in Perceptions of Services: Seen One, Seen Them All? %A Folkes, Valerie S. %A Patrick, Vanessa M. %J Journal of Consumer Research %V 30 %N 1 %P 125-137 %@ 0093-5301 %D 2003-06-01 %I University of Chicago Press %~ DeepDyve