%0 Journal Article
%T The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers
%A Lin, Long‐Yi
%J Journal of Product & Brand Management
%V 19
%N 1
%P 4-17
%@ 1061-0421
%D 2010-03-02
%I Emerald Group Publishing Limited
%~ DeepDyve