%0 Journal Article
%T Brand Together: How Co‐creation Generates Innovation and Re‐energizes Brands20132Nicholas Ind, Clare Fuller and Charles Trevail. Brand Together: How Co‐creation Generates Innovation and Re‐energizes Brands. London: Kogan Page 2012. 172 pp., ISBN: 978‐0‐7494‐6325‐0 US$ 24.99
%A Sigala, Marianna
%A ,
%J Journal of Product & Brand Management
%V 22
%N 3
%P 266-267
%@ 1061-0421
%D 2013-05-24
%I Emerald
%~ DeepDyve