%0 Journal Article
%T The Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer Behavior
%A Chakraborty, Uttam
%A Bhat, Savita
%J Journal Of Promotion Management
%V 24
%N 1
%P 57-82
%@ 1540-7594
%D 2018-01-02
%I Routledge
%~ DeepDyve