%0 Journal Article
%T Refuting a Competitor's Advertising Claim
%A Carole Macklin, M.
%A Macklin, Crofford J.
%J Journal of Business Strategy
%V 8
%N 1
%P 71-75
%@ 0275-6668
%D 1987-03-01
%I Emerald Group Publishing Limited
%~ DeepDyve