%0 Journal Article
%T Personal Involvement: An Examination of Processing Differences
%A Borgida, Eugene
%A Howard-Pitney, Beth
%A Omoto, Allen M.
%J Social Cognition
%V 4
%N 1
%P 39-57
%@ 0278-016X
%D 1986-03-01
%I Guilford Press
%~ DeepDyve