%0 Journal Article
%T The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude
%A Beckwith, Neil E.
%A Lehmann, Donald R.
%J Journal of Marketing Research
%V 10
%N 2
%P 141-145
%@ 0022-2437
%D 1973-05-01
%I SAGE Publications
%~ DeepDyve