%0 Journal Article
%T Practice Prize PaperBRANEQT: A Multicategory Brand Equity Model and Its Application at Allstate
%A Shankar, Venkatesh
%A Azar, Pablo
%A Fuller, Matthew
%J Marketing Science
%V 27
%N 4
%P 567-584
%@ 0732-2399
%D 2008-07-13
%I Edinburgh University Press
%~ DeepDyve