%0 Journal Article %T Search engine marketing is not all gold: Insights from Twitter and SEOClerks %A Aswani, Reema %A Kar, Arpan Kumar %A Ilavarasan, P. Vigneswara %A Dwivedi, Yogesh K. %A , %J International Journal of Information Management %@ 0268-4012 %D 2018-02-01 %I Elsevier BV %~ DeepDyve