%0 Journal Article
%T The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis☆
%A Baldauf, Artur
%A Cravens, Karen S.
%A Diamantopoulos, Adamantios
%A Zeugner-Roth, Katharina Petra
%A ,
%J Journal of Retailing
%V 85
%N 4
%P 437-452
%@ 0022-4359
%D 2009-12-01
%I Elsevier BV
%~ DeepDyve