%0 Journal Article %T Impact of artificial intelligence on impulse buying behaviour of Indian shoppers in fashion retail outlets %A Jain, Shailesh %A Gandhi, Aradhana Vikas %J International Journal of Innovation Science %V 13 %N 2 %P 193-204 %@ 1757-2223 %D 2021-03-29 %I Emerald Group Publishing Limited %~ DeepDyve