%0 Journal Article
%T The Future of Competition: Co-Creating Unique Value with CustomersThe Future of Competition: Co-Creating Unique Value with Customers By PrahaladC. K. and RamaswamyVenkat. Boston, MA: Harvard Business School Press, 2004. 272 pages, hardcover, $29.95.
%A Ashkanasy, Neal M.
%A ,
%J Academy of Management Perspectives
%V 18
%N 2
%P 155-157
%@ 1558-9080
%D 2004-05-01
%I Academy of Management
%~ DeepDyve