%0 Journal Article %T A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling %A Hwang, Heungsun %A Malhotra, Naresh K. %A Kim, Youngchan %A Tomiuk, Marc A. %A Hong, Sungjin %J Journal of Marketing Research %V 47 %N 4 %P 699-712 %@ 0022-2437 %D 2010-08-01 %I SAGE Publications %~ DeepDyve