%0 Journal Article %T Managing Broader Product Lines through Delayed Differentiation Using Vanilla Boxes %A Swaminathan, Jayashankar M. %A Tayur, Sridhar R. %J Management Science %V 44 %N 12-part-2 %P S161-S172 %@ 0025-1909 %D 1998-12-01 %I Edinburgh University Press %~ DeepDyve