%0 Journal Article
%T Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences
%A Dahl, Darren W.
%A Moreau, C. Page
%J Journal of Marketing Research
%V 44
%N 3
%P 357-369
%@ 0022-2437
%D 2007-08-01
%I SAGE Publications
%~ DeepDyve