%0 Journal Article
%T A Rejoinder to “How Many Scales and how many Categories shall we use in Consumer Research?—A Comment”
%A Green, Paul E.
%A Rao, Vithala R.
%J Journal of Marketing
%V 35
%N 4
%P 61-62
%@ 0022-2429
%D 1971-10-01
%I SAGE Publications
%~ DeepDyve