%0 Journal Article
%T Moving Toward a Theory of Normative Influences: How Perceived Benefits and Similarity Moderate the Impact of Descriptive Norms on Behaviors
%A Rimal, Rajiv N.
%A Lapinski, Maria K.
%A Cook, Rachel J.
%A Real, Kevin
%J Journal of Health Communication
%V 10
%N 5
%P 433-450
%@ 1087-0415
%D 2005-07-01
%I Taylor & Francis Group
%~ DeepDyve