%0 Journal Article
%T Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products
%A Sethi, Rajesh
%A Smith, Daniel C.
%A Park, C. Whan
%J Journal of Marketing Research
%V 38
%N 1
%P 73-85
%@ 0022-2437
%D 2001-02-01
%I SAGE Publications
%~ DeepDyve