%0 Journal Article
%T Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third‐Party Information
%A Akdeniz, Billur
%A Calantone, Roger J.
%A Voorhees, Clay M.
%J Psychology & Marketing
%V 30
%N 1
%P 76-89
%@ 0742-6046
%D 2013-01-01
%I Wiley Subscription Services, Inc., A Wiley Company
%~ DeepDyve