%0 Journal Article %T Can Your Business Have One Million Friends? %A Kim, Soyean (Julia) %A Bickart, Barbara A. %A Brunel, Frédéric F. %A Pai, Seema %A , %J Organizations and Social Networking, Advances in Marketing, Customer Relationship Management, and E-Services %P 125-152 %@ 2327-5502 %D 2013-01-01 %I IGI Global %~ DeepDyve