%0 Journal Article
%T The application of mobile fNIRS to “shopper neuroscience” – first insights from a merchandising communication study
%A Krampe, Caspar
%A Strelow, Enrique
%A Haas, Alexander
%A Kenning, Peter
%J European Journal of Marketing
%V 52
%N 1/2
%P 244-259
%@ 0309-0566
%D 2018-02-20
%I Emerald Group Publishing Limited
%~ DeepDyve