%0 Journal Article
%T Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures
%A Hennig-Thurau, Thorsten
%A Houston, Mark B.
%A Heitjans, Torsten
%J Journal of Marketing
%V 73
%N 6
%P 167-183
%@ 0022-2429
%D 2009-11-01
%I SAGE Publications
%~ DeepDyve