%0 Journal Article
%T New Product Diffusion Models in Marketing: A Review and Directions for Research
%A Mahajan, Vijay
%A Muller, Eitan
%A Bass, Frank M.
%A ,
%J Diffusion of Technologies and Social Behavior
%P 125-177
%D 1991-01-01
%I Springer Berlin Heidelberg
%~ DeepDyve