%0 Journal Article
%T Schema Theory Compared to Text-Centered Theory as an Explanation for the Readers' Understanding of a Business Message
%A Faris, Kay A.
%A Smeltzer, Larry R.
%J The Journal of Business Communication (1973)
%V 34
%N 1
%P 7-26
%@ 0021-9436
%D 1997-01-01
%I Sage Publications
%~ DeepDyve