%0 Journal Article
%T Paradoxical Effects of Experience: Past Behavior Both Strengthens and Weakens the Intention-Behavior Relationship
%A Sheeran, Paschal
%A Godin, Gaston
%A Conner, Mark
%A Germain, Marc
%A ,
%J Journal of the Association for Consumer Research
%V 2
%N 3
%P 309-318
%@ 2378-1815
%D 2017-07-01
%I University of Chicago Press
%~ DeepDyve