%0 Journal Article
%T Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject
%A Veresiu, Ela
%A Giesler, Markus
%J Journal of Consumer Research
%V 45
%N 3
%P 553-570
%@ 0093-5301
%D 2018-10-01
%I University of Chicago Press
%~ DeepDyve