%0 Journal Article
%T Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase-Loyal Consumers
%A Kahn, Barbara E.
%A Louie, Therese A.
%J Journal of Marketing Research
%V 27
%N 3
%P 279-289
%@ 0022-2437
%D 1990-08-01
%I SAGE Publications
%~ DeepDyve